When design operates as a downstream service to engineering, you ship features that work functionally but fail fundamentally in user comprehension.
The Core Loop
Design must be integrated directly into the strategic operating loop. This means designers do not simply style constraints after product managers dictate the scope. They help define the constraint nodes.
Firms that embrace design as an operating model systematically out-execute their counterparts because their architecture is inherently structured for how humans actually behave and adopt software under stress.