Outcomes Driven

Proof of Strategic Value

A precise look at historical interventions that shifted the trajectory of enterprise technology rollouts.

My most recent work has been in healthcare and commerce. The commerce results are below; the healthcare stories publish here when the results are measured. See how this work shapes my approach to AI product design.

Operational outcomes and innovation with
Walmart
Shopify
Illumina
Intuit
Google Labs
IDEO
Walmart New Capability

Cross-Functional Workflow Adoption

Context

Integration was considered high risk across 14 enterprise teams/orgs, with low confidence it could be executed at speed.

Role / Intervention

Led cross-functional design and operating alignment; implemented progressive disclosure UX and guided intelligent flows across teams.

Outcome

  • +19% workflow adoption
  • +27% DAU retention
  • Modeled +15% lift in related GMV optimization activities

Execution note

Converted a mission-impossible integration effort into a scalable operating model.

Fourteen teams, one shared journey Onboarding Set Up Catalog Ordering Delivery Growth 01 02 03 04 05 06 Support and performance, spans every stage 07 08 09 10 LocalFinds, owned end to end 11 12 13 14 Roles, permissions, platforms and mobile, spans every stage Owned end to end Shared across every stage Team owned segment

14 teams, one journey. Priorities held beyond the quarter, so each release compounds the last instead of resetting it.

Shopify Integration Lead

+62% task success rate

Context

Merchant-facing assistance struggling with abandonment during complex, multi-step commerce queries.

Intervention

Partnered across product and engineering to re-architect decision-support tooling, shifting open-ended assistance into structured, actionable forms.

Measurable Outcome

+41% retention on feature usage, +62% measurable task success rate.

2.5M3.54MShops using themes
6wk2wkTo customize or add new features
98%51%Off the upgrade path
8%1%With placeholder content present

Source: Q4 2022 internal report

Illumina Early AI · Marketing

85% pre-checkout tool usage

Context

Scaling tools for bio-informaticians required absolute precision logic.

Intervention

Led UX for an intelligent planning flow, establishing a governed design system tailored for highly structured scientific inputs to ensure trust and discoverability.

Measurable Outcome

Achieved 85% usage by scientists, securely supporting a highly commercial $3B revenue funnel.

Measuring UX

Tracking user behavior against the design validated where it worked, and where to optimize next.

10xIncrease in self identify feature use
81%Improved findability and confidence
72%CTR on the product featurette
210%More relevant topics consumed per visit
65%Of online revenue through Kit Selector
+26 / +29CSAT and NPS movement
Intuit (TurboTax) Sole Designer

33% checkout conversion lift

Context

Friction in a high-anxiety, highly regulated consumer tax flow.

Intervention

Operated as the sole designer on key checkout trust flows, executing a complete Apple Pay trust-critical UX integration.

Measurable Outcome

33% checkout behavior and conversion lift.

+33%Cart checkout conversion on trust critical flows
+$500MPer year from the first ever Apple Pay integration
+$1.5BPer year in annualized revenue impact

Revenue per checkout is the metric that moved the business.