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August 31, 2026, revisiting October 2023

On the NN/g Podcast: Presenting UX Work in a Compelling Way

Nielsen Norman Group invited me on their UX podcast to talk about a problem every UX professional runs into: doing strong work and still losing the room.

Presenting UX Work in a Compelling Way, NN/g UX Podcast episode 18

I joined episode 18 of the NN/g UX Podcast to talk about storytelling: not as decoration on top of UX work, but as the mechanism that gets stakeholders and decision makers to actually act on it. The conversation covers how I used narrative and structured communication to win buy-in on design decisions, drawn from leading UX strategy at Illumina.

Listen to the full episode on YouTube →

This wasn't a one-off appearance. NN/g and I have worked together on a few things over the years:

If getting AI or design work valued by the people who fund it is the actual bottleneck on your team, this is the same problem I help clients solve today: the judgment and the story around a decision matter as much as the decision itself.

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